10: Nidia Dias - Designer & Art Director, On Branding, Art Director Struggles & Career Choices
“Recording our tenth episode, the guest of honor today is Nidia Dias. She is an art director and designer who has worked at most of your favorite studios and most of your favorite brands too. That includes Blur, Future Deluxe, Man vs. Machine, Tendril, Apple and more. Her style has earned her speaking engagements all over the world and is calling all the way from Portugal, so a special thanks to Nidia for making the time.”
0:02:03 Nidia’s Backstory
0:04:45 What Makes Studios the Best in the World
0:06:05 Ident Process
0:17:35 Microsoft is the New Nike
0:25:31 Difference Between Design and Art Direction
0:34:08 Talking to Clients
0:37:15 Becoming Your Art Director’s Favorite Designer
0:42:49 Who’s Looking At Your Portfolio?
0:47:35 How Did You Get Big?
0:50:16 Women in Mograph
0:54:33 Schools Don’t Teach You About the Cool Jobs in Design
1:01:07 Freelancing: Rates, Safety Nets & T-Shirt Stores
1:22:51 Starting Your Own Studio
1:26:49 The Future of Mograph
1:29:25 Outro
Nidia’s Curriculum
