32: Pánico -- Branding Studio, On Destroying Bullsh*t Marketing, Global Business and Ecuador
Recording our thirty second episode, the guests of honor today are Marcelo and Paulina, founders of Pánico design studio. Based in Quito, Ecuador and Barcelona, Spain, their work is focused around branding, packaging and web design. Their distinctive style of simple, unadorned truth has earned them work with clients such as Astro, Prana and Holke 79. Recognition and awards have followed from all across Latin American media outlets. Calling all the way from Quito, Ecuador, a very special thanks to Pánico for making the time.
00:04:30 Backstory: Fighting For Truth In Marketing
00:13:52 Our Client Are Our Friends
00:16:23 Ideal Pánico Client
00:21:17 Designing Brands Like Bands
00:25:42 Pánico Work Culture
00:29:26 Ecuador Design Culture
00:35:30 Changing & Charging For Brands
00:40:47 Starting Your Own Studio Isn’t For Everybody
00:46:15 Lessons Learned on Money & Art
00:50:08 Reframing Social Media & Pánico Itself
00:56:46 Outro
Pánico’s Curriculum
